Responsibilities:

Conduct in-depth analysis of digital marketing campaigns, including website traffic, user behaviours, conversion rates, and customer acquisition metrics.
Perform keyword research and optimize website and landing page content for search engine optimization (SEO) to improve organic rankings and drive high-quality traffic.
Utilize analytics tools and platforms to create custom reports and dashboards, providing actionable insights and recommendations to stakeholders.
Monitor and analyze social media campaigns and engagement metrics to identify trends and opportunities for audience growth and engagement.
Identify opportunities for improvement and optimization in digital marketing campaigns based on data insights and industry best practices.
Collaborate with cross-functional teams to ensure alignment and consistency in marketing initiatives.
Stay updated on the latest trends and best practices in digital marketing and provide recommendations for new and emerging channels, technologies, and strategies.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Candidates with 1-2 years of relevant experience and fresh graduates with a strong interest in digital marketing will also be considered.
Basic understanding of digital marketing concepts and channels, including SEO, social media, email marketing, and analytics.
Familiarity with digital marketing analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms is preferred.
Strong analytical skills with the ability to interpret data and draw meaningful insights.
Excellent written and verbal communication skills (Proficient in English, Cantonese and Mandarin).
Detail-oriented with the ability to manage multiple tasks and meet deadlines.
A proactive and self-motivated attitude with a willingness to learn and grow.
A passion for digital marketing and staying up-to-date with the latest industry trends and best practices.

Digital Marketing Analyst