We have a current opportunity for a Customer Analytics and Insights Director role; to manage and improve Data Insights and Analytics capabilities across the APAC region. This is is a key leadership position within the Customer Strategy team, responsible for driving strategy and leveraging customer data to enhance decision-making, improve customer experience and drive business growth.

The successful candidate will collaborate with technology teams to build a unified customer data platform, integrating diverse data sources such as demographics, policy, claims, and customer interactions. This role will also champion a data-driven culture, enabling personalized customer engagement and actionable insights to support strategic initiatives.

Role Overview

• Lead the development and execution of the customer analytics and insights strategy, partnering with technology teams to establish robust processes, infrastructure, and tools. Drive the integration of data insights into business operations to foster a culture of data-driven decision-making.
• Deliver actionable insights to optimize customer campaigns, lifecycle management, and performance tracking. Utilize advanced analytics tools, including predictive modeling, to enhance campaign effectiveness and customer engagement.
• Develop and implement data strategies to maximize lead generation and conversion rates. Leverage data from customer touchpoints, policy information, and channel interactions to design personalized customer experiences that drive business outcomes.
• Deepen the organization's understanding of customer behavior through data insights. Design and monitor customer segmentation models to support the development of tailored customer propositions and initiatives. Collaborate with cross-functional teams to enhance customer journeys and improve overall customer satisfaction.
• Drive the advancement of data infrastructure, technologies, and tools. Partner with technology teams to ensure the readiness of the organization's tech stack, including data platforms, reporting systems, CRM tools, and AI/machine learning capabilities. Identify and prioritize use cases to ensure the adoption of new technologies.

Ideal Profile

• Bachelor's or Master's degree in Computer Science, Data Science, Mathematics, Statistics, Marketing Analytics, or a related field.
• 10+ years of experience in data analytics, CRM, or related roles within the financial services or insurance industry.
• Proven track record of translating complex analytics into actionable business strategies and vice versa, with the ability to bridge technical and business requirements.
• Strong understanding of sales, marketing, and operational processes within the insurance sector, combined with strategic thinking and sharp business acumen.
• Familiarity with modern CRM and analytics platforms, such as Salesforce, Databricks, or similar tools.
• Exceptional stakeholder management skills, with the ability to influence and collaborate across functions and business units.
• Strong communication and storytelling skills, with the ability to present insights in a clear and compelling manner.
• Self-motivated, with the ability to work independently and as part of a team in a fast-paced, dynamic environment.

This role offers the opportunity to lead transformative initiatives, leveraging data to drive customer-centric innovation and business growth.